Case Studies


Haskins Logo

Haskins Case Study

Design, development and opening of this £2m award winning 500 seat restaurant and coffee shop, now successfully trading towards £2m sales (up over 100%)

Haskins Case Study

Worked closely with client, staff and suppliers to deliver the project on time and on budget and am now supporting the on-going development of the concept

Haskins Logo“Salim has worked as a consultant for Haskins for a number of years as if he was a full time member of our management.
Initially I asked him to review our master plan for our new restaurant at Haskins Ferndownand we ended up implementing many of the changes he recommended which resulted in an almost total re-design.
He was involved in every stage up-to and beyond the opening as we are now working on our future catering strategy.
He has enormous energy and the ability to create and implement change.
He is never afraid to take risks able to accept when he is wrong and change his views.
Every business should have a Salim! “
Julian Winfield –Chief Executive, Haskins


Costa Coffee

case study costa coffee

The introduction of Costa Coffee has grown hot drink sales by 50% but also bought in a younger customer

On-going development has led to the installation of a new cake counter, adding £100,000 sales in the first year!


glen doick logo

Jane Cox approached me following a talk I gave at a garden centre conference about expanding and improving her successful restaurant

Working together on issues like customer flow, menu range and pricing, we modified the servery and menu in 2009 to deliver a 10% sales growth, in a year when garden centres were struggling with the recession.

glen doick case study

The project then extended into redeveloping the range and layout of their food hall, increasing sales by 25% and margins by up to 30%

glen doick logo“I have worked with a few consultants in my time. What makes Salim special is that he makes youfeel special. He listens and he delivers. He’s also extraordinary value for money: he pays his way almost immediately. In my opinion, he’s the best and I can’t recommend him highly enough.” Jane Cox, GlendoickGarden Centre.


Scotsdales Garden Centre

scotsdale garden centerCaroline Owen was struggling with massive queues and complaints about quality.
Using the existing servery equipment and modifying it to allow for a second self service counter and till island, we increased throughput by 60% and sales have been growing at around 15% since.
The menu was re-engineered to increase self service, the main course menu was tiered in pricing to allow trading up and the supply base was re-tendered, reducing purchasing prices by 15%. All of which has increase gross margin by 4%

Case Study –Farm Food Retailing

Van HageFood retailing builds footfall into your stores on a more frequent basis. Remember the average garden centre customer only visits 6 times per annum

Display with confidence! Stock can be turned through your cafes to keep wastage down

Case Study –Farm Food Retailing

national trust

national trust logo

Farm Food Hall retail sales have grown by almost 21% in the garden centre market this year (source GCA)
Product has to be fresh, local and natural but most of all authoritative!

Case Study – Growing Profits

squires logoRe-tendered the catering contract to drive savings of 22% per annum across the group.
Redesign of the menu, pricing and range to grow ATV by 10% and overall gross margin by 4%

tillington logo

Worked with individual members of this buying group to drive down catering spend by 15% generating an annual saving equivalent to £750,000!

basildon council logoCouncil was losing £80,000 per annum by running catering services in house. We went through a design and re-tendering project and have recently awarded a new contract that will generate over £125,000 profit to the Council each year for the next 3 years.
the cafeRe-tendered the catering contract to drive savings of 15% per annum across the group. This is projected to save approximately £1.1m in the coming year!
national trust logoThe Trust consume over 30 tonnes of coffee per annum. This has been re-tendered and bought into a bespoke blend of coffee, new machines and improved training and marketing as well as saving over £90k per annum
van hage logoGreat Amwell, industry leading cafe for a long time lost ground as it didn’t respond to the recession. I persuaded the client to lower price points, introduce smaller portions and change the merchandising, this has put the cafe back into 15% sales growth and improved margin by 10%
glen doick logoThe Food Library had lost its way, become over stocked and was losing profits.
We reduced the range, focused on volume, margin and merchandising and refreshed the product range to deliver a growth of 58% in gross profit!